We have all been to events that were so much fun we lingered later than we planned, laughed more than we expected, and left feeling glad we went even though hours earlier we had a hundred excuses why we should stay home.
Why did we have fun? It could have been a number of factors ranging from the logistics to the guest list to the program to the refreshments to how we felt in our new outfit. The common denominator if you were to poll the guests after the fact is probably something as simple as: “I had fun because it was fun – I laughed.”
Laughter brings a guaranteed return on the investment of time it takes to inject some humor into an event. If your guests laughed that is a pretty good indication that they had a good time and they will come to your next event. That is why I think it is so important for Christian event planners to make sure they include “laughter” on the checklist of things they need for their next outreach event.
We’ve all met fun-loving people – maybe you are one – who know how to have a good time and they bring laughter wherever they go. My sister Lisa is like that. The minute she walks in the door at a family get-together, she always announces: “I’m here! Let the fun begin!” And it does! She brings it with her in the form of games, contests, funny stories and family lore.
Sadly, my sister Lisa is not for hire. So let’s look at some sure-fire things you can do to include humor in your next outreach event.
- Personally invite fun-loving people to attend: You might even consider offering some of them scholarships or discounts! A board game that made me shriek with laughter with one group of friends felt like a funeral mass with a different group a week later. Obviously it wasn’t the game (or me!) that was funny it was the group of game players. Make an effort to find “gamers” who know how to have fun and pepper your audience with as many of these fun-loving people as you can. The value of what they have to give (shared laughter) is as important as what they can get by attending.
- Make sure at least one program personality is funny: It doesn’t matter whether it’s the emcee, a special guest who does fun music or sketch comedy, or the speaker as long as someone brings some levity from the platform. This is important because if it comes from the platform, it gives permission to the audience to relax and enjoy themselves. It sets a joyful, fun-loving tone for the whole event. This doesn’t mean there won’t be seriousness and even tears; just as you can set a tone for fun you can shift the tone into weightier concerns when the time is right.
- Include fun in your program: What about an un-fashion show? The more outlandish the outfit, the better. Or a demonstration of what not to do in home decor or home reno. Old standbys like skits, games, contests or short videos also work. Not every event needs these add-ons; because I am a comedic speaker, sometimes the program is simply “sweets and me”! They eat chocolate and laugh at my stories and go home happy. But maybe your next event doesn’t have a funny speaker and you still want people to laugh because you know laughter will help them relax and be more open to receiving whatever it is your wonderful speaker wants to impart. In that case, look for something people can either watch or participate in that will get them laughing. The Internet and fun-loving people you trust are your best resources.
One final thought for you to gnaw on: La Chapelle, a new church in Montreal Quebec, is attracting and winning people to Jesus by the hundreds. Last year they baptized 70 converts. Pastor David Pothier attributes their growth to their willingness to adapt their timeless message (the gospel) to a new methodology: “We are constantly driven and focused on reaching people. We do and think everything through that lens.” One of the items on a short list of essentials for Sunday Worship is humor. Pastor Pothier knows the value of shared laughter in building trust, breaking down barriers and establishing community. Humor is a valuable tool – don’t underestimate its importance.